Apparel
Built by locals, tested in storms, and made for everything from surf sessions to après adventures—this isn’t just outerwear. It’s a full-on lifestyle layer for the ones who ride out the weather and then keep the party going.
The Enjoy The Ride Jacket (also known as the ETR Coat) is your go-to post-session essential—built for warmth, grit, and good times. Whether you're catching your breath after a winter paddle or grabbing a beachside beer, this jacket is designed to keep you dry, warm, and ready for whatever’s next.
Crafted for the true West Coast lifestyle and tested in 90km winds and -15°C conditions, this is more than a change coat—it’s your everyday adventure armor.
Made strong. Made to last. Made for the ride.
Hand-Shaped for Good Times
Boards built for waves, fun, and real rideability.
BUILT FOR THE WEST COAST
Every board is crafted to ride BC waters
Style Meets Performance
Designed to stand out — and hold up in the lineup.
Ride Different. Stay Original.
Made for surfers, paddlers, and the in-between.