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Enjoy The Ride Co. & ChubbEnjoy The Ride Co. & Chubb

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INTRODUCING

PRECISION COLLECTION 7.0

Your ride goes where you go

PADDLEBOARDS

About

Built for the West Coast — From BC to Baja

BC Roots

Tested in the rugged waters of British Columbia, where heavy swells demand boards that balance float, control, and speed.

California Flow

Shaped for the glassy lines of California, where style meets performance and versatility is everything.

Baja Vibes

Perfect for Baja’s long, rolling waves — smooth, fast, and made for endless sessions under the sun.

Rooted in movement, meaning, and West Coast values

LIFESTYLE

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Ride different. Stay original.

Person walking on a wooden bridge over a misty lake with trees in the background

Made for Life on the Coast

This is the jacket you grab when the weather’s unpredictable and the day could go anywhere. From water to land and everything in between, it’s designed to work hard, wear well, and still feel good long after the elements tap out.

WHY WE RIDE

MADE FOR MOVEMENT. ROOTED IN THE COAST.

THE CRAFT

Every board is shaped with intention — tuned to perform in BC’s unique conditions with details that balance rideability, speed, and flow.

THE PHILOSOPHY

This isn’t just about surf. It’s about choosing presence, connection, and purpose — whether you’re in the lineup, on the dock, or chasing the next good time.

THE COMMUNITY

From weekend paddlers to seasoned surfers, we ride together. ETRC is for anyone who wants to live a little closer to nature, movement, and each other.